Summary: Be Your Own Brand - David McNally and Karl Speak - Achieve More of What You Want by Being More of Who You Are

BusinessNews Publishing

Note moyenne : | 0 avis
Ce produit n'a pas encore été évalué. Soyez le premier !
  • Business Book Summaries

  • Paru le : 14/02/2013
  • Tous vos e-books sur notre application de lecture
  • Téléchargement immédiat
  • Aide au choix numérique
6,99 €
E-book - ePub
Vérifier la compatibilité avec vos supports

Decitre eBooks

Découvrez vos e-books avec notre application de lecture !

Votre note
This ebook offers a summary of"Be Your Own Brand : Achieve More of What You Want by Being More of Who You Are" In this brilliantly articulate summary, David McNally and Karl Speak argue for the importance of developing one's own personal brand. Companies know and understand the importance of building their brands, and people should do precisely the same thing. Strong brands are fuelled by loyal, lasting relationships, consistent service and added value.
Your personal brand involves some of these elements but also the following key components which are outlined by the authors: - A list of your personal competencies - Your personal standards-how you like to get things done - Specific style elements-your personality and how you relate to people - Your brand promise-what you propose to deliver - Your brand platform-your personal signature character trait The summary goes into detail on each of the above points giving a very lucid concept of what a personal brand could and should be.
Using real life examples and a series of probing questions, this summary will give you the tools to define your personal brand, as well as the confidence to use it at work and at home. It also encourages you to keep refining and developingyour brand manifesto to ensure that it is always authentic and aligned with your goals.
  • Date de parution : 14/02/2013
  • Editeur : Business Book Summaries
  • ISBN : 978-2-8062-2288-6
  • EAN : 9782806222886
  • Format : ePub
  • Nb. de pages : 10 pages
  • Caractéristiques du format ePub
    • Pages : 10
    • Taille : 1 966 Ko
    • Protection num. : Digital Watermarking

Nos avis clients sur decitre.fr


Avis Trustpilot

Summary: Be Your Own Brand - David McNally and Karl Speak - Achieve More of What You Want by Being More of Who You Are est également présent dans les rayons

BusinessNews Publishing - Summary: Be Your Own Brand - David McNally and Karl Speak - Achieve More of What You Want by Being More of Who You Are.
Summary: Be Your Own Brand - David McNally...
6,99 €
Haut de page
Decitre utilise des cookies pour vous offrir le meilleur service possible. En continuant votre navigation, vous en acceptez l'utilisation. En savoir plus OK

Ne partez pas tout de suite...

Inscription newsletter