Subject To Change: Creating Great Products & Services for an Uncertain World - Adaptive Path on Design - E-book - Multi-format

Edition en anglais

David Verba

,

Peter Merholz

,

Todd Wilkens

,

Brandon Schauer

Note moyenne 
David Verba et Peter Merholz - Subject To Change: Creating Great Products & Services for an Uncertain World - Adaptive Path on Design.
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the... Lire la suite
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Résumé

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations. Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.

Caractéristiques

  • Date de parution
    15/04/2008
  • Editeur
    O'Reilly Media
  • Collection
    Adaptive Path
  • ISBN
    978-0-596-15304-5
  • EAN
    9780596153045
  • Format
    Multi-format
  • Nb. de pages
    192 pages
  • Caractéristiques du format Multi-format
    • Pages
      192
  • Caractéristiques du format PDF
    • Protection num.
      pas de protection
  • Caractéristiques du format ePub
    • Protection num.
      pas de protection
  • Caractéristiques du format Streaming
    • Protection num.
      pas de protection
  • Caractéristiques du format Mobipocket
    • Protection num.
      pas de protection

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