Si vous voulez savoir ce que Licornesque veut dire, il va falloir lire ce livre. Ce livre c'est la folle aventure, la drôle de rencontre, l'alchimie incroyable entre Herveline et Marie. Deux nanas supers sympas, suivies d'une armées de Licornes, prêtes à vous aider à changer vos modes de consommation.
Dépensez moins oui, mais dépensez et pensez éthique. Consommez moins, oui, mais consommez mieux.
Pas à pas, petit à petit, passez de consommateur, à consomm'acteur. A mettre dans toutes les mains, toutes les écoles, les bibliothèques, et même sur les bancs publics !
Behind Google's deceptively simple interface is immense power for both market and competitive research-if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples.
- Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries
- Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others
- Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar
- Acquire advanced Google skills that result in more effective search engine optimization (SEO)
Stephan Spencer is the author of Google Power Search (O'Reilly, 2011). He is the founder of Netconcepts, a leading SEO firm that was acquired in January 2010 by search marketing agency Covario. He is the inventor of the automated pay-for-performance SEO technology platform GravityStream, now re-branded as Covario's Organic Search Optimizer. Stephan is a regular contributor to Search Engine Land, Multichannel Merchant, Practical Ecommerce, and MarketingProfs, among others. Stephan is a sought-after conference presenter who's spoken on SEO at hundreds of events across the globe for organizations such as the AMA, DMA, Shop.org, Internet Retailer, SMX, SES, PubCon, O'Reilly/TechWeb, Blog World Expo, Affiliate Summit, Elite Retreat, IIMA, ECMOD, IQPC and IIR. Stephan is also an avid blogger. He blogs at StephanSpencer.com, NaturalSearchBlog.com, BusinessBlogConsulting.com, ChangesForGood.org, and GoogleISuggest.blogspot.com. He is currently producing a video-based SEO training and coaching program at ScienceofSEO.com.