Gamification by Design - Implementing Game Mechanics in Web and Mobile Apps - E-book - Multi-format

What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment. Whether you're an executive, developer, producer, or product specialist, Gamification by Designwill show you how game mechanics can help you build customer loyalty. - Discover the motivational framework game designers use to segment and engage consumers - Understand core game mechanics such as points, badges, levels, challenges, and leaderboards - Engage your consumers with reward structures, positive reinforcement, and feedback loops - Combine game mechanics with social interaction for activities such as collecting, gifting, heroism, and status - Dive into case studies on Nike and Yahoo!, and analyze interactions at Google, Facebook, and Zynga - Get the architecture and code to gamify a basic consumer site, and learn how to use mainstream gamification APIs from Badgeville "Turning applications into games is a huge trend.
This book does a great job of identifying the core lasting principals you need to inspire your users to visit again and again." -Adam Loving Freelance Social Game Developer and founder of Twibes Twitter Groups