Gamification by Design - Implementing Game Mechanics in Web and Mobile Apps

Gabe Zichermann, Christopher Cunningham

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  • O'Reilly Media

  • Paru le : 12/08/2011
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What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment. Whether you're an executive, developer, producer, or product specialist, Gamification by Designwill show you how game mechanics can help you build customer loyalty. - Discover the motivational framework game designers use to segment and engage consumers - Understand core game mechanics such as points, badges, levels, challenges, and leaderboards - Engage your consumers with reward structures, positive reinforcement, and feedback loops - Combine game mechanics with social interaction for activities such as collecting, gifting, heroism, and status - Dive into case studies on Nike and Yahoo!, and analyze interactions at Google, Facebook, and Zynga - Get the architecture and code to gamify a basic consumer site, and learn how to use mainstream gamification APIs from Badgeville "Turning applications into games is a huge trend.
This book does a great job of identifying the core lasting principals you need to inspire your users to visit again and again." -Adam Loving Freelance Social Game Developer and founder of Twibes Twitter Groups
  • Date de parution : 12/08/2011
  • Editeur : O'Reilly Media
  • ISBN : 978-1-4493-9794-4
  • EAN : 9781449397944
  • Format : E-Book multi-format
  • Nb. de pages : 208 pages
  • Caractéristiques du format Multi-format
    • Pages : 208
  • Caractéristiques du format PDF
    • Protection num. : pas de protection
  • Caractéristiques du format ePub
    • Protection num. : pas de protection

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