Ask, Measure, Learn - Using Social Media Analytics to Understand and Influence Customer Behavior

Lutz Finger

Note moyenne : | 0 avis
Ce produit n'a pas encore été évalué. Soyez le premier !
  • O'Reilly Media

  • Paru le : 23/01/2014
  • Tous vos e-books sur notre application de lecture
  • Téléchargement immédiat
  • Aide au choix numérique
16,99 €
E-book - Multi-format
Vérifier la compatibilité avec vos supports

Decitre eBooks

Découvrez vos e-books avec notre application de lecture !

Votre note
You can measure practically anything in the age of social media, but if you don't know what you're looking for, collecting mountains of data won't yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data.
With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.
  • Date de parution : 23/01/2014
  • Editeur : O'Reilly Media
  • ISBN : 1-4493-3682-0
  • EAN : 9781449336820
  • Format : E-Book multi-format
  • Nb. de pages : 338 pages
  • Caractéristiques du format Multi-format
    • Pages : 338
  • Caractéristiques du format PDF
    • Protection num. : pas de protection
  • Caractéristiques du format ePub
    • Protection num. : pas de protection
  • Caractéristiques du format Mobipocket
    • Protection num. : pas de protection
  • Caractéristiques du format Streaming
    • Protection num. : pas de protection

Biographie de Lutz Finger

LUTZ FINGER, a director at LinkedIn, is an authority on social media and text analytics. He's also co-founder and former CEO of Fisheye Analytics, a media data-mining company whose products support governments and various NGOs, such as the Organisation for Economic Co-operation and Development (OECD) and the International Olympic Committee, which was acquired by the WPP group. Lutz is a highly regarded technology executive who built a sales center for Dell Europe as well as an incubator for mobile applications at Ericsson.
He is a popular public speaker on business analytics and serves as an advisor and board member at several data-centric corporations in Europe and the US. He has an MBA from INSEAD as well as an MS in quantum physics from TU Berlin (Germany).

Nos avis clients sur decitre.fr


Avis Trustpilot

Ask, Measure, Learn - Using Social Media Analytics to Understand and Influence Customer Behavior est également présent dans les rayons

Lutz Finger - Ask, Measure, Learn - Using Social Media Analytics to Understand and Influence Customer Behavior.
Ask, Measure, Learn. Using Social Media...
16,99 €
Haut de page
Decitre utilise des cookies pour vous offrir le meilleur service possible. En continuant votre navigation, vous en acceptez l'utilisation. En savoir plus OK

Ne partez pas tout de suite...

Inscription newsletter