Beyond Borders. Web Globalization Strategies

Web globalization isn't just about expanding into new markets ; it's about surviving in changing markets - and it isn't easy. Beyond Borders : Web Globalization Strategies helps you hit the ground running. It offers great tips and hands-on strategies for setting up your site to "go global" and helps you avoid common mistakes that even Fortune 500 companies have made along the way. In the end, you will have guidelines and suggestions for bridging the borders between languages, cultures, countries, and - ultimately - people. After reading this book, you'll know how to : - Translate a web site into Russian, Japanese, Chinese, Arabic, and the major European languages ; - Hire translators or translation agencies ; - Understand the cultural and technical challenges of expanding your site globally ; - Register international domain names ; - Market your web site globally ; - Write and design for an international audience.