E-Commerce. Business, Technology, Society

Kenneth C. Laudon is a noted expert in the world of Information Systems and Technology. He is a Professor of Information Systems at New York University's Stern School of Business, where he teaches courses on Electronic Commerce, Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility, and Organizational Theory and Information Systems. He is the founder of Azimuth Interactive, Inc., a leading developer and marketer of E-learning materials for higher education and corporate training. He has written twelve best-selling books on topics related to his courses. He brings five years of E-commerce executive experience in technology platform, Web site design, marketing, infrastructure, business process design, and strategy to this book. Carol Guercio Traver is General Counsel and Vice President of Business Development at Azimuth Interactive, Inc. A graduate of Yale Law School, Carol has co-authored several best-selling books on information technology, society, and business. As an executive at Azimuth, Carol brings more than five years of E-commerce experience in law, business development, and strategy to this book.