Kawaii ! Japan's culture of cute

'Kawaii !' Roughly meaning 'cute', it's a word you'll hear everywhere in Japon, where anything can be cute, from food to aeroplanes, fashion, hotels and even bus shelters. But why do the Japanese love adorable things so much ? And where did this uniquely Japanese sense of style come from ? Kawaii ! Japan's Culture of Cute will take you on a visual journey into cute design, food, fashion, art and crafts, exploring kawaii in all its forms.
From the biggest names in the history of kawaii illustration to people who have made kawaii their way of life, from schoolgirls to fashionistas, it shows how this Japanese invention has taken over the world.